Ultimate Guide to Blogging

The Ultimate Guide to Blogging

Blogging is becoming increasingly popular as more and more individuals and businesses are realizing the positive impact they have on their company and their visibility on the web.

If you are thinking about starting your very own blog, there are only a number of positive outcomes to come your way.

However, if you are struggling to figure out how you can get the whole process started, we have put together the Ultimate Guide to Blogging, that will help you go through the process step-by-step, ensuring that you benefit greatly from your blog from day one.

Choose Your Blogging Platform

There are a number of amazing blogging platforms out there – commonly known as Content Management Systems – to choose from. However, you will need to choose the right one for you and your blog.

The most popular and widely used CMS is WordPress, with millions of users choosing it to build their blog every year. But how do you make that decision?

You will need to decide whether or not you want to start your blogging journey without any financial restraints. If you want to have your own domain name from the get-go, you will need to invest some money into a WordPress.org website and pay for it to be hosted. However, a WordPress.com website is free, but you will have a limited version of the WordPress software until you go self-hosted.

But WordPress is not the only CMS available, three additional content management systems you could choose to use include:

• WIX
• Blogger
• Tumblr

Each of these CMS’ have their own advantages and downfalls, however, you will need to conduct research in order to decide which one is ideal for you personally or your company, and your blog.

Choose a Design for your Blog

When it comes to your blog’s design, you have two options: involve and pay for a designer who you can work with through the process ensuring you get exactly what you want, or search the web and purchase one that you like that is already created.

Buying a theme that is already made could be costly, however, all of the hours spent with a designer could end up costing you even more.

Points to remember and consider while creating or choosing your blog’s theme, are:

• Your personality
• Compliment what your blog is about
• Easy to navigate
• Look attractive

Self-Hosted or Free Websites

There are a lot of differences between self-hosted and free websites, and this is one of the biggest decisions you will have to make regarding your blog.

You may start out with a free blog, like many people do, as the financial commitment of having your very own domain name can sometimes be too much. However, if you want to get serious about blogging, there is a need to invest this money into your blog.

We are going to explore some of the downfalls of choosing a free blog. These include:

• You will not be able to choose and personalize your own domain name
• You will be faced with a number of limitations, including not being able to fully monetise your blog and having an image limit
• You do not own your own blog, as it is hosted on someone else’s website.

However, simply by going self-hosted solves all of these things.

These three steps will enable you to start your blogging journey, ensuring that you are going in the right direction from the moment you sign up to a CMS.

If you feel like you need help with your online marketing in Dubai or with any of the processed we have mentioned, we advise you contact a local company for advice.