Content Marketing Tips

Content Marketing Tips 

Content marketing, according to the Content Marketing Institute is “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Starting your very own content marketing plan involves a lot of work, time and planning. However, with our handy little three-step guide, you will be able hone in the most important factors you need to kick-start your content marketing journey:

Determine your Audience 

It is imperative that you determine your audience in order to provide your services and products to those who need them or want them the most.

In order to determine your audience, you need to conduct an enormous amount of market research, which will point you in the right direction.

When you have gathered enough information about your target audience, you can then take it and refine it further, enabling you to go forward and market your products or services in a way that will attract those kinds of customers and your target audience.

Outline your Strategy 

After you have determined your audience, you can now start planning your content marketing strategy. 

Your content marketing strategy will consist of a number of aspects, including:

• ·      How many times a week or month you will publish content

• ·     Where you will publish this content (on your own blog, as a guest blogger or on social media platforms are just a few examples.

• ·     What kinds of content you will publish

• ·     And lastly, who will be creating this content for you. 

Planning your content marketing strategy in its entirety will take a lot of time and patience, and it will not be complete in just one day. 

Once you have completed your first draft of your content marketing strategy, it is not the end. As you grow, your business grows; your content marketing strategy will need to be edited along the way as time goes by.

Decide who Will Write the Content 

The saying goes, “content is king”, but the truth is, good content is king, not just any old content. But what makes content good?

Good content is unique, be optimized for search engines, factually correct, and should be written by someone who knows what they are doing and what they are talking about.

You do not need to invest a large amount of your content marketing budget in your content, but there is a need to invest some of it.

Content marketing is becoming increasingly popular and increasingly necessary in the highly digital world that we live in, according to a content marketing survey conducted by Zeentree.

This means that you need to implement a solid content marketing strategy in order to keep on top of your game and to make a significant impact in your field.